SALT LAKE CITY - Friends of Art Works for Kids, a statewide grassroots initiative committed to ensuring that Utah school children receive the benefits of high-quality integrated arts instruction, today announced that it has chosen Studeo as its marketing agency of record to brand the organization and build its advocacy Web site, www.artworksforkids.org.
The newly launched Web site provides resources for parents and other community members to get involved in the Friends of Art Works for Kids initiative and play an active role in ensuring the continuation of the Beverley Taylor Sorenson Arts Learning Program. Through the site, parents can identify and email their legislators directly, discover upcoming advocacy events in their communities, and stay informed of the most recent news and progress of the program. The Web site also provides essential information about the program and compelling examples of how the integrated arts approach is being utilized at a variety of Utah elementary schools.
Studeo, headquartered in Salt Lake City, is a marketing agency with a strong domain focus on direct response. The agency has done notable work in the education domain for Kaplan Higher Education and Kaplan University. Other clients include ICON Health & Fitness, DirecTV, InFocus, Gold’s Gym, Marinello Schools of Beauty and Sorenson Genomics.
“We chose Studeo for its outstanding creative work, strong expertise in the education field and proven ability to move people to action,” said Lisa Cluff, managing director of Friends of Art Works for Kids. “We are confident that the Studeo team will play a major part in helping educate and motivate parents of Utah elementary school students to get involved in sharing the benefits of the Beverley Taylor Sorenson Arts Learning Program to members of the Utah Legislature.”
“It is a genuine honor for us to be involved in helping ensure the continuation of this outstanding educational program,” said Scott Kendall, president of Studeo. “It is easy to believe in what Friends of Art Works for Kids is working to achieve.”
About Friends of Art Works for Kids
Friends of Art Works for Kids is a grassroots initiative created to ensure that Utah’s school children receive the benefits of high-quality, integrated arts instruction through the Beverley Taylor Sorenson Arts Learning Program. Using the Art Works for Kids teaching model, the program integrates art into the core curriculum, effectively increasing student performance in every subject—from language arts and social studies to math and science.